The consumer-facing platform, mykitchenspecialist.co.uk, which helps consumers plan a kitchen renovation, has refined the process of delivering enquiries to ensure only qualified leads are filtered through to members. The website is the biggest online listing of independent kitchen retailers, created by the Kitchen Bathroom Buying Group (KBBG).

The website is said to be a proven success since its launch in 2022, with over 900 kitchen sales leads generated for KBBG members. Moreover, the estimated value of kitchen sales generated through mykitchenspecialist.co.uk is currently £1.4 million. To help KBBG members manage the new enquiries that come through via the website, in the first instance, the consumer will now be contacted by a member of the mykitchenspecialist.co.uk team. Following this, an individual kitchen sales brief will be created and forwarded to the consumer’s chosen retailer to be actioned. If required, the mykitchenspecialist.co.uk team will also offer regular follow-ups on behalf of the retailer to help secure the sale.

Bill Miller, managing director of the KBBG, says: “Managing new enquiries and following up on leads are two of the most essential tasks for an independent retailer. However, both can be very time-consuming and often get pushed to the bottom of the to-do list, mainly when working on current projects. Nonetheless, it’s important to ensure that new business is always coming in and now the mykitchenspecialist.co.uk team can help make this possible.

“Previously, any leads generated through mykitchenspecialist.co.uk were sent straight onto the retailer. While it was still a valuable asset, our members were spending a lot of time filtering and qualifying the leads to find only a handful of quality enquiries. Now, leads will be evaluated and processed through mykitchenspecialist.co.uk to ensure our members only receive serious enquiries, saving them time and effort when generating new business.”

mykitchenspecialist.co.uk provides advice and inspiration for consumers looking to renovate their kitchen. It also explains the benefits of shopping locally, with an independent kitchen specialist, with a tool to help consumers find their nearest kitchen retailer.

Bill adds: “All leads generated through mykitchenspecialist.co.uk are free to our members. Listing your independent kitchen retail business on the website really is a no-brainer and provides a unique sales advantage, particularly now with our improved processes. We aim to continue to invest in and enhance the platform to ensure consumers can use it as a one stop shop for a kitchen renovation.”

If you are a KBBG member and not already part of the mykitchenspecialist.co.uk network, don’t hesitate to get in touch with your business manager to find out more. Or, for more information on becoming a member of the KBBG, call Bill Miller on 07887 247811 or email b.miller@derkreis.co.uk. You can also visit the website.