Leading global consumer electronics and home appliance brand Hisense has been named the first Official Partner of the new FIFA Club World CupTM.
The announcement continues the brand’s strong affinity with sports sponsorship following its global partnership for two consecutive FIFA World CupsTM and three UEFA European Championships.
The new FIFA Club World Cup 2025™ will unite the world’s 32 top clubs every four years. The partnership with this inaugural edition of the tournament will provide the perfect platform for Hisense to further grow its global brand among fans of the world’s most popular sport and club teams, and to showcase the state-of-the-art technology and appliances with Hisense TVs to be visible across the tournament.
Speaking at the partnership launch, FIFA President Gianni Infantino said: “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025™. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game that will revolutionise club football.”
“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”
Arun Bhatoye, Head of Marketing for Hisense UK, added: “As the first Official Partner of the FIFA Club World Cup 2025™, we’re excited to see what next year brings as we advance our global sports marketing strategy. Bringing together the first-class excellence with the top clubs from all six confederations, perfectly aligns with Hisense’s brand values and innovations across our range of categories.”
The collaboration with FIFA underscores Hisense’s commitment to delivering pioneering home appliance technology in the pursuit of improving everyday life, with innovative products and technologies in enhancing the viewing experiences for fans worldwide and making football more accessible and more engaging for all.
