Salesforce, the global leader in CRM, held its first online World Tour Sydney Reimagined event, with more than 80,000 tuning into the live-streamed event, and reaching 1.2 million total video viewers across Facebook, YouTube, Twitter and LinkedIn.

In a session with Fisher & Paykel which shared the brand’s Customer 360 Story, Fisher & Paykel communicated its journey to transform customer engagement by bringing visibility into sales. The premium appliance brand has successfully driven user adoption for this solution by demonstrating the value of the solution to its users, and this success has created a strong foundation to expand into service and marketing.

Rudi Khoury, EVP, Marketing and Customer Experience, Fisher & Paykel comments: “Our partnership with Salesforce means that the technology becomes less of the focus and we can concentrate more on the customer, more on our people and our employees.”

Fisher & Paykel is transforming customer engagement across marketing, sales and service by building a complete manufacturing CRM. With all of its data in a single platform, Fisher & Paykel is also leveraging intelligent insights to the business, so employees across marketing, sales and service can spend less time looking for and analysing data, and more time helping their customers solve their unique challenges.

Renata Bertram, Head of Marketing, Salesforce ANZ says: “We have been overwhelmed with the support and excitement shown for Salesforce World Tour Sydney Reimagined. To have so many of our customers, employees and partners join us online has surpassed even our high expectations.”
Salesforce World Tour Reimagined Sydney sessions are able to viewed at Salesforce Live: www.salesforce.com/au/video/ Fisher & Paykel’s Customer 360 Story can be viewed here: www.salesforce.com/au/video/8806023/

Pictured: Rudy Khoury, Executive VP Marketing & Customer Experience, Fisher & Paykel at Salesforce’ World Tour Sydney Reimagined