Mereway Kitchens has unveiled a new visual identity. In a complete rebranding campaign, the first since its origin, Mereway has a brand new website with increased interactive functionalities and optimised retailer and Premuim Partner pages, a new range of POS materials, reskimmed liveries and a storytelling video.

Mereway say the new brand embodies its brand values of beauty, craftsmanship and conscious design, this new look for Mereway Kitchens reflects the company’s place in the luxury arena.

Founded on a passion for artistry and exceptional quality, Mereway Kitchens has been handcrafting beautiful kitchens in the UK since 1986.

The collections have been curated into two new brochures – Merway Kitchens and Mereway In-Frame, designed to make the selection process more experiential for consumers and showcasing designs easier for retailers.

The namesake brochure combines contemporary and modern classics. The popular Q-Line collection sits alongside woodgrain Shakers, with plenty to inspire – including concepts that rip up the rule book, blending a handleless, super-contemporary kitchen with a skinny shaker door, pushing the boundaries of design.

In-Frame Kitchens highlights the brand’s premium range which can be personalised with a carefully selected colour palette of hand painted finishes to create a timeless design.

Mark Mills, Managing Director of Mereway said: “We’re excited that after years of brand development, we are able to present this complete refresh. It’s our privilege to work with so many great retailers who share our ethos of quality, care and creativity and are proud to endorse Mereway.”