PJH Group: Affordable quality from Prima
The Prima Collection, available exclusively from distributor PJH, is not just about kitchen appliances; the brand’s comprehensive KITCHEN SINK & TAP collection is equally as popular, offering an excellent choice of high quality, generously specified ranges at competitive prices.
Prima’s sink and tap category includes stainless steel, granite and ceramic sinks, including undermount and compact styles, with a 20-year guarantee. Kitchen brassware includes contemporary and classic designs, including 3-in-1 Hot Taps, an Italian-designed tap range and a stylish ‘Coloured Collection’.
Value for money
With budgets tighter than ever, savvy consumers are always on the lookout for value-for-money options; Prima satisfies demand by offering on-trend, durable sink designs at affordable prices.
In fact, the brand’s granite sink collection is so competitively priced for such a high-quality range that the company said sales have increased rapidly in the past few years, overtaking stainless sink sales – the traditional material of choice for the sink sector.
Prima granite – a rock solid choice
Sales of Prima granite sinks, such as this Black Granite Inset Sink (pictured below), continue to grow as consumers recognise the many benefits of granite and the competitive price points that Prima offers.
Luxurious & durable
The popularity of Prima’s granite sinks comes not only from their luxurious solid stone feel and texture but also from their impressive durability and long life. Scratch-resistant, stain-resistant, heat-resistant, reversible (most models), and with a plumbing kit, waste and overflow parts included in the price, the Prima granite sinks are a good choice for kitchen retailers and designers.
Available as inset and undermount, in various sizes and colours, including Black, Gun Metal, Light Grey and White, options include single or one-and-a-half bowls, compact designs (suitable for 500mm cabinets) and an extra deep bowl range.
Moreover, Prima offers coordinated kitchen taps in the same colours as the granite sinks, in both Swan spout and pull-out designs – perfect for creating designer-inspired kitchen sink zones.
Rob Brooks, Prima’s product manager, PJH, said: “Granite sinks, in both undermount and inset styles, continue to take market share and are now firmly established as the material of choice for consumers – currently exceeding stainless-steel sales. In fact, our Prima granite sinks collection saw 40% growth in 2022, with black by far the most popular colour equating to 40% of total sales. The availability and strong price point of our granite sinks is supporting retailers to promote sales too, alongside the colour matching Prima kitchen tap options.”
The appeal of steel
Stainless steel sinks, however, will always be in demand and will continue to hold significant market share. Prima’s contemporary Tight Radius Undermount Stainless Steel Sink category is another high-flying range with impressive growth. Designed to bring a professional statement look to the kitchen, this range is available in ultra-modern R10 radius (which can also be installed inset) and R25 radius, boasting tight angles on their internal corners for that distinct modernistic look. The undermount sink style gives kitchens a beautiful, streamlined appearance whilst also making it easier to clean countertops.
With a wide choice of 0.5, 1.0 and 1.5 bowl configurations, within compact, standard and extra deep sizes, the sinks are extremely high quality and therefore supported by an assuring 20-year Guarantee.
Premium customer service package
In addition to offering a great kitchen sink and tap portfolio, Prima is supported by a first-class distribution service through PJH, one of the UK’s largest KBB distributors, with includes benefits such as next-day delivery available for 91% of UK postcodes, with additional opportunity to have deliveries made to store or home addresses, online ordering and account management via the PJH Partners Portal™, and its much lauded ‘Customer’s First Choice’ service. Huge stockholding means all Prima sinks and taps are usually always in stock for next-day delivery. The Prima brand is also supported with a UK-based ‘PrimaCare’ support centre for all after-sales service. By partnering with Prima, independents can take advantage of these benefits and also add further value to their customers with a hassle-free buying experience.
The sink zone
The kitchen sink zone is a design element of its own and sink and tap style combinations need to be eye-catching, full of texture and tone, and able to maintain great looks and functionality for many years to come – Prima’s kitchen sink and tap range ticks all of these boxes.
Further information:
Prima Appliances, Sinks & Taps by PJH:
Tel: 0800 8 77 88 99;
