Bertazzoni is to exhibit for the first time ever in the UK at Grand Designs Live (Birmingham) from 4-8 October 2023.
Since launching a UK operation in May 2017, the six-generation, family-owned Italian manufacturer of award-winning appliances has been focusing on trade customers, with a drive to secure an impressive/expansive display base.
Having built a strong presence within kitchen showrooms, select retail partners and electrical retailers alike, the brand is now turning its attention to consumer audiences.
With a product portfolio in the several hundreds, Bertazzoni has chosen a selection of around 40 appliances to display on stand, including range cookers, ovens, hobs, hoods, dishwashers and cooling products.
The stand’s headline attractions will be the new 120cm Professional Series induction range cooker – a UK first – and the multi-award-winning 90cm Air-Tec cooker; a 3-in-1 appliance featuring oven, hob and ventilation.
Also on show will be Bertazzoni’s impressive cooling columns; an imposing trio of fridge, wine cooler and freezer.
Maurizio Severgnini, managing director of Bertazzoni UK & Eire, said: “Bertazzoni is a brand well known with discerning customers across the world that is increasingly being considered by more and more people.
“In-line with expanding our product portfolio over the past six years, a growing customer base has generated a strong pipeline of demand, so now is the time to show the full breadth of the Bertazzoni offer to a place where there is a great exposure to our target audience.
“We know that people will travel up-to 70 miles to see a Bertazzoni appliance in person, so whilst experiencing the product’s tactility and craftsmanship is vital to the end consumer, their chosen model may not be on display at their local retailer.
“By showcasing a range of models at Grand Designs Live people can get a look and feel of the quality and style that’s synonymous with Bertazzoni and learn more about the rich history of the brand which dates back to the 1800s.”
Bertazzoni is exhibiting at stand K70 within the Grand Kitchens & Bathrooms section, Grand Designs Live, Birmingham NEC 4-8 October 2023.
For more information about the Bertazzoni brand and to keep up to date with the latest news and products please visit https://uk.bertazzoni.com.