The British Institute of Kitchen, Bedroom & Bathroom Installation has confirmed that Michelle Daniels is joining the senior management team as director of marketing & communications this week.

Michelle arrives from RDI REIT, a real estate investment trust, where she held the position of group head of marketing for seven years.  Prior to that she spent 13 years with a global marketing agency, working with UK and international clients on strategic marketing solutions.

n her new role at BiKBBI, Michelle will be responsible for developing, leading and implementing BiKBBI’s brand, marketing and communications strategies, as well as driving stakeholder engagement, partnerships and collaborative opportunities in addition to supporting the organisation with the delivery of key projects including the new format BiKBBI Annual Conference & Awards which takes place in February 2022.

Michelle said “I am extremely excited to be joining the team at BiKBBI at such a pivotal point in the organisation’s journey. As well as bringing a new outlook and direction to the marketing activity, I am especially looking forward to working on and supporting the significant initiatives that are coming down the tracks.”

BiKBBI CEO, Damian Walters commented “Michelle’s appointment demonstrates our commitment to our organisational evolution. As well as a Marketing & Communications expert with a proven track record of success, Michelle brings a new dynamic to the senior team and I’m confident will play an important role in the strategic leadership of the organisation”.

Damian added “The organisation has experienced significant growth over the last five years and I believe will continue to do so over the next five. To ensure we keep up with a fast changing industry, we’re committed to investment in our team, ensuring we remain leaders in this space nationally and internationally. This is an exciting time for us, our members and ultimately for the industry and customers it serves”.