With showrooms across the UK, Dream Doors, www.dreamdoors.co.uk, is one of the UK’s leading kitchen makeover company and specialises in revitalising tired, old kitchens by simply replacing the doors and worktops.
Whether the makeover demands new doors, sinks, taps, worktops, appliances or accessories, or a mix of all, Dream Doors designs, supplies and installs only the very best.
As a pioneer in kitchen technology and design, BLANCO UK, www.blanco.co.uk, is a key partner for Dream Doors when it comes to sinks, taps, waste management and lighting. The relationship, which began over six years ago, continues to grow from strength to strength due to the consistent product innovation and the offer of focussed sales training support from BLANCO.
Craig Condie, BLANCO’s UK National Accounts Manager, explains “The ethos of Dream Doors centres on the message that a kitchen update doesn’t need to be intrusive and time consuming, and that a customer dreaming of a new kitchen can realise this dream quickly. Our relationship supports that mantra too. Each member of the nationwide BLANCO sales team offers regular meetings with their local Dream Doors showroom, keeping them up to date with new products and initiatives. In addition, there is a three-stage training system which has been specifically designed for independent retailers and multiple franchise operations like Dream Doors. The initial phase is an overview of the support and product ranges; the second stage focusses on helping the franchisee sell a specific sink or tap depending on material, smart technology, and installation methods; while the third session looks at consumer benefits and ‘upselling’.”
The 2020 BLANCO range helps Dream Doors provide modern, intelligent kitchen solutions. The portfolio includes the stunning ETAGON multifunctional sink; three working levels create all the practicality of a sink and drainer in a compact bowl. Three materials are on offer in the ETAGON range – stainless steel, ten composite colours in SILGRANIT® PuraDur® and the beautifully luxurious ceramic in four colours. By displaying one ETAGON sink in a showroom, it’s easy to present the concept in different colours, materials and installations to customers.
An important focus for Dream Doors is BLANCO’s afore-mentioned proprietary stone composite material, SILGRANIT®, and the material benefits that it offers; heat, stain and scratch resistance. The strength and robustness of the sinks, with the consistency in quality, makes installation and maintenance that much simpler. SILGRANIT® offers a palette of up to ten colours, making it easier for Dream Doors specialists to incorporate it into the customer’s dream kitchen.
To aid the Dream Doors’ showroom network, a new set of literature includes ‘BLANCO A La Carte’, ‘BLANCO Dealer Inspiration’, and ‘Inspiration and Highlights’; the new look makes it even easier for both retailers and consumers to find the very best solutions for their kitchen design.
Dream Doors – Woking and Guildford
One showroom owner who loves working with BLANCO is Gary Ashe who owns the Dream Doors – Woking and Guildford operation. https://www.dreamdoors.co.uk/kitchen-showrooms/woking-guildford
He explains “Our whole approach to our business is centred around personal service, listening to customers, advising and coming up with creative and perfect bespoke solutions. The “local” service and the fact that we are real people with a real showroom is key to our offering. We have also, over the years, become adept at almost any technical challenge and word of mouth is so important for us. For us, we are only as good as the last project and that’s why we choose to specify BLANCO sinks and taps; and only BLANCO sinks and taps.
Our customers rely on us to suggest the best sinks and taps; and we do! We tend to use the SILGRANIT® Sona sink in pretty much all our kitchens as it is so versatile in terms of colours and sizes. There is something in the range for all schemes. Our BLANCO sales guys, Richard and Craig, are great people and we want for nothing in terms of training, service and advice.”
For further information on BLANCO UK, please call 01923 635 200 or visit www.blanco.co.uk.
