Transforming the kitchen from a functional place to a genuine living space, BORA presented a plethora of appliance innovations at kbb Birmingham 2024.

The BORA refrigeration and freezing systems were showcased for the first time, further extending the BORA principle that empowers people to achieve the best cooking results and promotes the kitchen as a holistic concept for cooking, eating and lifestyle.

Presenting a fresh approach to storing food effectively so it can be enjoyed for longer, cooling and freezing are intelligently combined with BORA Cool and Freeze, where smart design meets effective cooling.

With BORA refrigeration and freezing systems, food is stored for long-lasting freshness and systematically arranged. The different refrigerator variations as well as the freezer are characterised by elegant design, with high-quality and carefully thought-out components for the interior. The products feature innovative convection cooling, separate cooling circuits, No Frost Technology and BORA Fresh zero. Cooling temperatures are kept optimally stable. The air circulating in the interior is cleaned simultaneously by the integrated odour filter to reduce unpleasant refrigerator odours.

With BORA Fresh Zero, the inside is split into two zones: a refrigerator area and a storage area.

Bora says the refrigeration and freezing systems are characterised by unique product-specific advantages that leave nothing to be desired when it comes to refrigeration and freezing performance.