The Kitchen Bathroom Buying Group (KBBG), part of DER KREIS, Europe’s kitchen and bathroom buying group, has been supporting retailers throughout the UK lockdown with a series of webinars.
Following the success of the first webinar titled ‘How to successfully sell in a virtual world’, led by the Director of Lead Wolf, Graeme Wilson, the KBBG has been working with its suppliers to create further online sessions, exclusively for members of the buying group.
The subsequent webinar was led by InSinkErator®, the inventor, manufacturer and global market leader of food waste disposers. The session was conducted by Phill Quantrell, Key Account Manager at InSinkErator®, and was designed to help retailers educate their customers on the growing food waste crisis and add to those all-important margins. The webinar detailed the InSinkErator® solutions available to KBBG members, how a food waste disposer works, as well as myth busting answers to frequently asked questions.
Following this was a webinar hosted by Owain Harrison and Alison Mackie from Novy, the award-winning manufacturer of high-quality, almost silent cooker hoods. Participants were given the chance to learn all about the Novy brand, including its history and unique selling points that are armoury of the kitchen retailer’s business. Additionally, Novy launched its new collection, giving KBBG members first-hand insight into the latest products available.
Bill Miller, Managing Director, KBBG, comments: “With showrooms re-opening we haven’t planned any further webinars for the time being, to allow retailers to focus on the customers that will be coming back through their doors. However, the webinars have been so well received, they are certainly something that we will look to continue to offer.
“One thing lockdown has taught us is that technology provides numerous benefits to businesses large and small, and we foresee these new found ways of working continuing to be a part of our everyday lives beyond the pandemic. Our webinar series has allowed KBBG members to interact directly with our suppliers to learn, grow and remain in touch with the latest trends and movements within the industry.”
The Kitchen Bathroom Buying Group works closely with its members to provide on-going business support and advice. For more information on the KBBG, call Bill Miller on 07887 247811 or email b.miller@derkreis.co.uk
