According to the latest six-month report on the tiles industry, CTD is the UK’s fastest-growing online tiles brand.
The report, conducted by Salience Search Marketing, analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for tile brands to reveal the names dominating the industry.
The UK’s Top 5 Fastest Growing Online Tiles Brands
Through analysing the number of monthly searches for each brand and combining this with search trends across the last 3 months vs the past year for each brand, the report unveils the biggest tile brands that have seen the largest organic growth.
| Rank | Brand | Brand searches per month | Interest Trend |
| 1 | CTD Tiles | 18,100 | 8% |
| 2 | Fired Earth | 18,100 | 7% |
| 3 | Johnson Tiles | 5,400 | 7% |
| 4 | Direct Tile Warehouse | 2,400 | 13% |
| 5 | Stokes Tiles | 1,900 | 9% |
The findings reveal CTD Tiles is the online tile brand that has seen the biggest online growth within the sector. With 18,100 brand searches per month and an 8% increase in searches over the past 3 months, CTD Tiles is the market leader for online organic growth.
Fired Earth follows as the second fastest-growing online brand in the sector with over 18,100 brand searches per month and a 7% increase in interest.
Regarding organic visibility, there has been a 1% increase in overall organic growth within the industry, demonstrating the demand for tiles is still apparent.
Brett Janes, managing director at Salience Search Marketing, said: “In a landscape where the demand for tiles hasn’t seen a significant increase, there’s still a notable growth within the sector, highlighting the enduring relevance of tiles in homes and businesses, even in the face of tightened budgets.
“With CTD named as the top emerging tiles brand to see the biggest growth in online visibility, it’s crucial for other brands within the sector to focus on strategy and boost their social media presence.
“Overall, building a strong following and online presence across multiple channels becomes crucial in driving sales and capitalising on the expanding market demand.”
Full PDF report available here.
