Eco-friendly paint company Earthborn has announced its Colour of the Year as Hopscotch – a beautifully perfect neutral.

Sophisticated and calming, Hopscotch is a warm, chalky off-white that is incredibly adaptable. Combining subtle yellow and grey undertones, it moves away from the bright, bold colours that dominated the interiors industry in 2023 and into an earthy colour palette that feels cosy and familiar.

Hopscotch’s softness and natural hues help to evoke feelings of comfort and relaxation in the home, no matter the style. Whether it’s acting as a beautiful base against deeper, rustic colours like Earthborn’s Lady Bug or Flower Pot, or pairing with similar neutral shades like Gregory’s Den or White Clay, the colour instantly adds visual softness to any space.

“With earthy, warm colours starting to dominate the interiors space, chalky neutrals are an essential part of this palette. Extremely versatile and delicate, Hopscotch is our Colour of the Year as it works with all room orientations, serving as the perfect subtle backdrop for brighter colours or working in harmony with similar neutral tones for a softer aesthetic. Whether used across walls, ceilings, woodwork or furniture, this warm and calming shade forms the foundation of various design styles, bringing longevity, timeless appeal and relaxation to all spaces.” comments Cathryn Saunders, head of creative at Earthborn.