Designer appliance manufacturer Fisher & Paykel has set its sights on Wigmore Street with the news that it will open the doors of its Experience Centre in 2023. The new space will bring to life the brand’s New Zealand heritage and showcase its ‘human-centred’ approach to design in a brand new, centrally based, immersive space.

Joining the brand’s existing Sydney, Auckland, Shanghai, Costa Mesa and New York Experience Centres, this space will provide a hub for design excellence and unparalleled performance, showcasing the power, precision, and ease-of-use of hero products. The hotly anticipated space will showcase Fisher & Paykel’s luxury design and beautifully crafted kitchen and laundry appliances, encouraging customers to step into an immersive, hands-on experience while on the journey to planning their kitchen.

Fisher & Paykel chose the iconic Wigmore Street as its Experience Centre’s home thanks to its reputation as the heart of both the kitchen industry and London. Spread across two floors, Fisher & Paykel is also pleased to provide a platform to emerging chefs and sommeliers through interactive and informative cooking demonstrations.

Spread across two floors, Fisher & Paykel is also pleased to provide a platform to emerging chefs and
sommeliers through interactive and informative cooking demonstrations.

Commenting on the announcement, David Woollcott, managing director UK & Europe at Fisher &
Paykel adds, “We are delighted to announce the launch of this much-anticipated experiential space.
It is the next, natural step in the Fisher & Paykel UK success story. The Experience Centre will enable
us to offer five-star consultations with customers and provide a UK hub for designers and partners to
visit to learn about the brand first-hand. Thanks to meticulous planning from our team, the space has
been designed not only to show our full range, but it will also act as a space to host events, cooking
classes, wine tasting and informative cooking demonstrations.”