Fisher & Paykel has announced the appointment of Claire McGovern as area account manager Scotland & North England. In her role, Claire will look after and grow the Independent Kitchen Retailer and Electrical Retailer accounts in Scotland and the North of England, focusing on growing brand and product awareness amongst the trade and end users.

McGovern joins Fisher & Paykel after four years at Miele, bringing a strong understanding of the Scotland & North England market and an enthusiasm for premium luxury appliances.

After starting her career in B2C roles within retail, progressing from store management to area management roles within premium retailers after finishing her university degree, McGovern moved into B2B. In this new remit, she managed the Scottish side of a Tax-Free shopping business before moving into the luxury premium kitchen industry.

Mark Young, sales director at Fisher & Paykel, comments: “Following a remarkable period of growth for Fisher & Paykel in the UK, we are taking our brand to the next level of customer engagement and brand awareness. We are delighted that Claire McGovern is joining us, bringing with her a wealth of experience within the luxury premium kitchen sector.”