Fisher & Paykel has appointed Emma Russell as its new head of marketing. In her role, Emma will be responsible for leading the brand’s development and communication strategies.

With over 12 years of marketing experience working within both agency and in-house marketing teams, Emma Russell has developed a customer success philosophy that will bring a wealth of knowledge to her new role at Fisher & Paykel.

Emma joins Fisher & Paykel from Valda Energy, where she worked as marketing manager for three years. Prior to this appointment, Emma worked across a variety of sectors, including luxury goods.

In her spare time Emma likes to cook, whether it’s for a catch up with friends and family served with a good glass of wine, or baking cakes with her youngest son.  Emma also has a real passion for rugby, either playing it or watching it.

“I am thrilled to be joining Fisher & Paykel at such an exciting time in the company’s history”, comments Russell on her new role,

“The KBB industry has seen a massive boom in sales, with the recent shift towards hybrid working. More people than ever are spending increased amounts of time in the home and are therefore looking to connect with their environment. With this shift in mind, the renovation industry seems to be reaching new audiences every day.

“I’m looking forward to bringing my passion for brand development to this new role and to develop Fisher & Paykel’s brand awareness through new communications platforms and brand experiences, complementing our visions for growth in the luxury and premium space.”

David Woollcott, managing director at Fisher & Paykel UK, and Europe comments: “Following a remarkable period of growth for Fisher & Paykel in the U.K. and Ireland, we are taking our brand to the next level of engagement, requiring the latest thinking in customer experiences, digital capabilities, and brand positioning.  After a thorough search process, we are delighted that Emma Russell is joining us.

“Emma is sure to bring a level of experience and an approach which we have been looking for, but most importantly Emma’s keen attitude makes her the perfect fit for our culture and human-centred values.”