In the present climate of rivers and lakes drying up, plastic polluting the oceans and impending shortages of energy resources, consumer needs and priorities are changing drastically. Many consumers want to contribute to a more regenerative future, ideally without sacrificing personal comfort. This becomes obvious in their everyday behaviour and decision-making processes.

When buying new products, many pay attention to whether they save waste, plastic, energy, or water.1
In addition, recent times have also seen many working from home – which has once again resulted in a
shift in consumption habits.

Sustainable profit: aiming for a plastic-free future

Besides offering the functions of a regular kitchen tap, the GROHE Blue water system delivers chilled,
filtered drinking water in still, medium or sparkling options at the touch of a button. By switching to refined tap water, single-use plastic bottles can easily be eliminated from the kitchen, resulting in a saving of up to 800 units a year for a family of four2 – in an office of 30 people, this means a saving of 6,600 one litre water bottles per year3.

Also, 76% of CO2 emissions3 and water consumption that occur in the bottled water production process can be saved. One litre of water becomes one litre of drinking water while in the production process for every one litre of bottled water, seven litres of water are used4 . By specifying GROHE Blue, kitchen studios and installers can contribute towards greater sustainability and more conscious water consumption, making a real difference. Trade partners can stand out from the crowd by positioning themselves as environmentally conscious solution providers with an innovative product portfolio that matches today’s consumers’ demands.

Tailored to new kitchen demands: enhancing convenience

The sustainability benefits are accompanied by an increase in the kitchen’s convenience factor. Having your water sourced directly at home means a refreshing water supply 24 hours a day, 7 days a week. There is no need to carry heavy water crates or collect empty bottles anymore, and even coffee and tea
will develop their aromas to the fullest thanks to GROHE Blue’s filter technologies. Demand for a comfortable kitchen experience has shifted, as people spend more time at home than ever before. This is giving consumers’ homes a new significance in their everyday lives, reflected in the requirements consumers place on the kitchen, which has evolved to a highly frequented, multi-purpose room – as restaurant, office, and classroom. GROHE, together with its professional partners, caters to these needs, making life in consumers’ kitchens much easier and more convenient without compromising on design.

The accompanying “Made for your water” campaign creates even greater awareness of the game
changer that is GROHE Blue. In addition, it offers a starting point for actively involving customers in
GROHE’s environmental commitment.

Working with the social business everwave, GROHE is collecting one kilogram of waste from European waters for every GROHE Blue water system sold in the period from September to December 2022.