Attracting architects, designers and visitors from all over the world, Milan Design Week is one of the biggest and most important annual events for creative minds. The design elite, and young up-and-coming talents, as well as global brands, showcase their work with exhibitions, presentations and events spread throughout the city.
In this vibrant setting, GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, presents its revitalized GROHE SPA sub-brand at the prestigious art museum Pinacoteca di Brera. The broad portfolio ranges from elaborate tap collections, customizable ceiling showers and intricate ceramics to complementary accessories. In addition to showcasing these exclusive products which create uniquely luxurious wellbeing areas, the brand expresses the GROHE SPA ‘Health Through Water’ concept through a water-inspired installation reflecting the stunning architecture of the art museum.
Entering the courtyard of the Pinacoteca, visitors can immerse themselves in a holistic experience with water at its core. Designed by the in-house design and brand identity team LIXIL Global Design, the immersive installation reflects the art museum, including the statue of Napoleon at the center by one of the most important sculptors of his day, Antonio Canova. The stillness of the water expands the space and creates a kind of illusion, while representing cleanliness and wellbeing. Four cubes are placed in each of the courtyard’s corners to provide interior spaces where GROHE SPA’s four tiers are showcased. A mirror surface is used on all these cubes to contribute to the infinite look of the installation.
“Our immersive installation celebrates the GROHE SPA concept of ‘Health through Water’, while paying tribute to the artistic legacy of Pinacoteca. We believe that water is the source of vital energy. By appealing to different senses with our installation, we want to create a special experience for our guests – just like our GROHE SPA products do. Transforming the bathroom into a home spa is not about using individual products, but about creating holistic experiences that embrace the positive effects of water on the body and mind,” said Patrick Speck, leader, LIXIL Global Design, EMENA.
