LIXIL’s launch of the new digital experience hub GROHE X, for its GROHE brand across EMENA, has so far attracted more than 68,000 visits from 140 countries across the globe.

The comprehensive brand platform offers informative and inspirational multimedia content to GROHE’s
professional business partners and consumers. Tailored to visitors’ different needs and interests, a customised
programme of content is offered to respective target groups. During the launch week, more than 8 events,
ranging from a premiere keynote for media and a panel talk on consumer insights, to a deep-dive session on
installer services, were hosted. Meanwhile, architects, designers and business partners sought out discussions
on topics such as ‘Strategies for Future Living’ and ‘Green Buildings’. Videos and live sessions have already been
viewed almost 70,000 times and are now available as on-demand content on the hub.

A highlight and further proof of the global brand’s position as a sustainability pioneer in the sanitary industry,
was the reveal moment of its four best-selling products as Cradle to Cradle Certified® variants. In contrast to the
linear take-make-waste model, Cradle to Cradle stands for continuous material cycles: a product is manufactured
in such a way that, at the end of its life, the components can be used to create new products. This is a new
milestone in the GROHE brand’s sustainability journey.

GROHE X offers a vast selection of how-to videos, inspirational articles and 360° virtual rooms that allow visitors
to immerse themselves in the new product highlights and innovations. In addition, there are exciting video
formats such as ‘A Glass of Water with…’, in which various GROHE experts offer behind-the-scenes glimpses of
the global brand, or ‘Wow of the Week’, in which a particularly inspiring project or topic is presented each week. 2
While visitors to the brand hub can explore the world of GROHE on their own, GROHE X also opens up new ways
of interaction. Business partners can use the platform to schedule appointments with their sales contact and
thus exchange information directly about upcoming innovations. The visionary idea of driving customer
engagement via the hub has so far resulted in more than 4,000 customer meetings.

“We were blown away by the positive feedback from our customers, suppliers, and various other stakeholders
as well as colleagues from LIXIL around the globe,“ says Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe
AG. “GROHE X is a true milestone in our brand history. It opens up unprecedented opportunities to experience
GROHE and to discover our products and the topics that drive us. The digital journey we have embarked on with
GROHE X has only just begun.”