Hisense, best knows as a home appliances manufacturer, has partnered with WRAP to support the inaugural Food Waste Action Week which will take place between 1st – 7th March 2021.
This partnership follows Hisense’s initial support for national food waste campaign group WRAP in mid-2020 and continues to help in the fight to reduce food waste in UK households. As part of the brand’s support for WRAP, Hisense developed a range of bespoke recipes designed to use up common leftovers to tackle food waste, which have been shared on its digital channels.
Hisense will be donating a brand new PureFlat RQ760 Fridge Freezer to WRAP as a competition prize for one lucky winner during Food Waste Action Week.
The PureFlat RQ760 is loaded with technology that works to help food stay fresher for longer such as My Fresh Choice, where at the touch of a button temperatures can flex from -20℃ right up to +5℃ across different cooling zones, allowing for additional storage space for food when needed. This flexibility also aids prolonged food lifespan by offering optimum conditions for storage.
Arun Bhatoye, Head of Marketing at Hisense UK says: “Tackling the issue of food waste is an ongoing battle and we are passionate about providing solutions that can really help shoppers reduce waste in their daily lives. We are proud to be supporting WRAP with Food Waste Action Week and continuing to spread awareness on this important topic.
“Each year, UK households throw away 4.5 million tonnes of food that could have been eaten, and we hope that our partnership with WRAP and continued support can work to bring this figure down make reducing food waste an achievable objective for everyone.”
To view the full range of Hisense refrigeration products, please visit https://hisense.co.uk/refrigeration/.
About Hisense
Founded over 50 years ago in China in 1969, Hisense manufactures televisions and home appliances. Hisense has a core range of televisions and cooling appliances, alongside a portfolio of cooking and laundry products, featuring hobs, hoods, ovens, dishwashers and washing machines.
Hisense UK is headquartered in Leeds, and in 2020, Hisense became an official partner of Leeds United Football Club as they returned to the Premier League. In recent years, the brand has become increasingly involved in professional football on a global scale, serving as an Official Sponsor of the 2018 FIFA World Cup in Russia, and of the re-scheduled UEFA Euro 2020 tournament.
Ranking No.4 TV brand in the world, Hisense continuously invests in research and development and has over 80,000 employees worldwide. For more information visit https://hisense.co.uk/.
About Love Food Hate Waste
WRAP’s citizen-facing work in food waste reduction is done through the Love Food Hate Waste brand, launched in 2007.
WRAP is a not for profit organisation founded in 2000 which works with governments, businesses and citizens to create a world in which we source and use resources sustainably. Our impact spans the entire lifecycle of the food we eat, the clothes we wear and the products we buy, from production to consumption and beyond.
