Hotpoint, a leading home appliance brand, today announced it has launched the new Hotpoint Total No Frost Fridge Freezer. Thanks to Active Oxygen technology which improves air quality, the new range reduces 99% of viruses and bacteria and a Total No Frost feature eliminates the need to defrost the fridge and freezer.
The new Total No Frost Fridge Freezer correctly preserves and stores food, keeping favourite ingredients in a healthy space.
Kimberley Garner, Brand Manager UK & Ireland, Hotpoint: “Be it through working or family activities, today we spend most of our time at home. But more time at home can lead to more waste and with 70% of UK food waste now coming from households, we’ve designed our new Total No Frost fridge freezer range to help people keep their food fresh and delicious for longer.
“The kitchen is the heart of the home and we want people to give their food the same love and care that they give their homes. The new Total No Frost fridge freezer range helps them do just that. From preventing ice and moisture build up, to keeping bad smells at bay, thanks to our Active Oxygen technology, this versatile new range also provides clever storage solutions that make food preparation and storing left-overs even more convenient, so nothing goes to waste.“
No more soggy salads and never defrost your freezer again
The Total No Frost technology incorporates a new solution that prevents ice and moisture build-up by continuously circulating air throughout the fridge and freezer cavity, avoiding the need to defrost. The Active Fresh technology minimises temperature variation in the fridge cavity every time the door is opened, and the Active Inverter compressor keeps energy consumption down for maximum efficiency. Also equipped with effective Anti-mould gaskets, the fridge freezer prevents mould formation, avoiding ageing and yellowing. This also ensures the appliance will last longer.
A range of top-of-the-line technologies to ensure optimal food preservation
Different foods require different care – the advanced food care system preserves the taste and freshness of various foods and guarantees crisp and longer-lasting fruit and vegetables.
- Active Oxygen reduces viruses and bacteria up to 99% improving overall air quality and keeping food fresh for longer – for ease, the blue light behind the O3 icon will indicate when the device is activated.
- The Multi Fresh Zone has a full-width drawer with three adjustable temperature settings to ensure the appropriate preservation of favourite foods and taking extra care of meat and fish and dairy.
- The Fresh Zone+ drawer has an easily adjustable humidity control dial, so fruit and vegetables stay crisp and full of flavour, for longer
- MultiCool Flow technology ensures a constant and uniform airflow in all sections of the refrigerator, keeping food temperature stable.
A place for everything and everything in place
Thanks to the carefully designed storage system, the Total No Frost Fridge Freezer has space for groceries of all shapes and sizes.
- Store taller food items with ease thanks to the handy foldable shelf – which can be folded in three simple steps.
- Four movable door dividers can be repositioned to four different levels for greater flexibility to store items of different sizes to suit your food shop.
- Open space flexibility with removable top two drawers to easily store extra tall or bulky items.
Stylish design, craftsmanship and reliability for contemporary kitchens
The stylish metallic inserts, patterned door bins, drawers and sophisticated selector knobs make the fridge freezer the ultimate interior design statement.
The Hotpoint Total No Frost fridge freezer combines a contemporary style with space and functionality requirements thanks to its 90° door opening and flush integrated handle, full access is granted to the drawers when opened, even if it’s installed next to a wall. To make it fit perfectly into every kitchen decor the fridge freezer comes in three sophisticated colour ways – White, Black and Silver.
Double LED lighting ensures the best visibility and brightness in every corner of the fridge, for food which looks as good as it tastes. Perfect for the tech-savvy, it also features an elegant, integrated touch interface with different functions to suit everyone’s needs.
Pricing and availability
The Hotpoint Total No Frost Fridge Freezer is available in the UK from today on Hotpoint.co.uk and a range of retailers including Currys, AO.com, Argos and Very. It comes in Black, White and Silver and is available in four configurations. Colour availability based on configuration. Retailer availability may vary.
