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Houzz explains what homeowners really want during a renovation

Houzz has released fresh insights into what UK homeowners expect from renovation projects, highlighting the key factors that shape a successful client experience. Based on a recent survey*, the findings reveal how renovation professionals – from builders and architects to interior designers – can better support clients throughout their home improvement journeys.

Creating a good first impression

The Houzz report shows that first impressions are crucial in the renovation process. Nearly half of homeowners (49%) cite difficulty in finding a trustworthy professional as a major obstacle, while 34% are challenged by the lack of clear, detailed quotes. Meanwhile, 30% mention poor or inconsistent communication as a source of frustration early on.

The data suggest that homeowners value clarity and confidence from the outset. Professionals who offer transparent pricing, prompt communication, and a clear overview of each project stage are more likely to win trust and secure work.

Communication and clarity define success

As the renovation progresses, homeowners become even more focused on communication and project transparency. According to the survey, 31% would have preferred more frequent updates from their chosen professionals, and 17% expressed a need for clearer timelines.

Visual planning, cost transparency, and ongoing communication are now essential elements of a successful renovation experience. Homeowners want to feel involved and informed, with clear visibility of both design progress and budget implications.

A better way to manage renovations – the Houzz Pro client dashboard

To improve the construction and design process for homeowners and pros, Houzz upgraded the Houzz Pro Client Dashboard with an easy-to-use design and new features, including:

  • A detailed project schedule
  • Interactive 3D floor plans
  • Daily updates and logs
  • Integrated messaging and approvals
  • Invoicing and payment tools

“Houzz Pro really helps you feel like you’re in control when you’re making decisions,” said Jordan E., client of Davis Interiors.

Having a one-stop shop for selections, renderings, and more is one of the biggest things. We didn’t have to go to different software or interfaces to find all of the information related to interior design and the choices being made.”

The right professional makes all the difference

With 93% of homeowners hiring a professional for their home renovation, selecting the right one remains a pivotal decision. The best renovation experts go beyond craftsmanship – they provide guidance, reduce stress, and create a collaborative and rewarding experience.

Houzz Pro empowers professionals with the tools they need to meet today’s homeowner expectations, fostering lasting client relationships and helping renovation businesses thrive.


Survey conducted in November–December 2024 with 589 UK Houzz users either planning, currently undertaking, or having recently completed a kitchen or bathroom renovation project for 2024/2025.

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