IFA 2022 reports over 80 per cent of the Berlin Exhibition Grounds already booked up
IFA reports brand names from around the world, and all parts of the industry, have now confirmed their participation in the event.
Occupying more than 30 trade fair halls and several special displays, IFA 2022 will fill the historical exhibition grounds in the heart of Berlin.
“With such diversity on show and by mirroring the entire market we are paving the way for a successful show for exhibitors and visitors alike”, said Kai Mangelberger, director IFA 2022.
“The fact that exhibitor numbers are back to pre-pandemic levels, with Samsung in the CityCube Berlin, Panasonic in Hub 27 and LG in Hall 18 for example, and with the Household Appliances area almost fully booked, where companies including Bosch, Haier, Miele and Siemens are on the southern section of the grounds, shows that expectations for IFA 2022 are high.”
With IFA Virtual, Messe Berlin is already launching a new B2B platform in July for arranging trade fair visits, networking and finding information. It will also contain a comprehensive list of exhibitors and product highlights.
“We are pleasantly surprised at the many registrations still being received at short notice. We will be working on the exhibitor lists and hall plans up to the last minute to ensure a place for every exhibitor and to perfect the hall interior for visitors”, Mangelberger said.
Other sections including SHIFT Mobility and IFA Global Markets will occupy further halls on the grounds. “Industry participation in IFA 2022 is high. Accordingly, we are delighted to again welcome the retailer cooperatives who were represented at previous events and who are participating with their own displays.“