Many households worry about wasting detergent, energy, and water when doing laundry. To address these concerns, Indesit has teamed up with Ariel to launch the first dedicated Ariel PODS® cycle on the market.  

Combining brilliant cleaning performance with Indesit’s easy-to-use solutions, simply place a POD® into the drum, load your laundry, turn the dial to select the Ariel PODS® option and start the cycle.  

The all-new Push&Go with SteamTechnology softens every item in the load and reduces creases by steaming laundry at the end of the cycle. The efficient wash cycle guarantees excellent results in under one hour, and reduces ironing time by 30%. 

“Our mission at Indesit is to make appliances so easy to use that anyone can do the housework. This underpins our long-running #DoItTogether Campaign, which shows how anyone in the household can work together to share tasks and enjoy happier more collaborative lifestyles,” explains Mariana Rodrigues, brand & digital director at Beko Europe.  

“Just as households can come together to make amazing things happen, our unique collaboration with Ariel is bringing unprecedented simplicity and convenience to the laundry experience.” 

Washing temperature is a driver of laundry carbon footprint, and washing clothes in cold water can save up to 60% on your electricity bill. This all-new cycle can deliver cleaning and stain removal at temperatures as low as 30ºC, providing the right detergent dosage to ensure optimal performance without wastage.