InSinkErator® has revealed a new brand campaign at KBB Birmingham to coincide with the preview of its Next Generation food waste disposers and latest, on-trend Brushed Copper finish 3N1 and 4N1 instant hot water taps.      

Representing a fresher, bolder look for the brand, the InSinkErator® ‘It’s This Easy’ campaign has simplicity at its heart. Featuring bright colours and impactful messaging which convey how InSinkErator® products make everyday tasks simple, the new campaign focusses on kitchen chores made easy. 

From dealing with the vegetable peelings that come with food preparation, to cleaning messy leftovers or making hot drinks, InSinkErator® convenient solutions make life easier in the kitchen for customers. The new brand campaign featured prominently on their stand at this year’s KBB Exhibition. 

Ashley Munden, managing director EMEA, InSinkErator^® commented: “The ‘It’s This Easy’ brand campaign communicates a fresh, succinct narrative around our products, showing just how simple they are to use, and works perfectly with today’s lifestyles.

“The emotional benefit of completing kitchen tasks is communicated in a fun way throughout the brand creative, with words such as ‘chill’, ‘enjoy’ and ‘sorted’, showing just how people feel when they’ve used InSinkErator® products.

“We’re proud of this fresh, new look and believe our retailers will identify well with the attractive approach targeting new customers to the category. There’s beauty in simplicity and it remains true to our ethos as a business, creating convenient kitchen solutions which become an everyday must-have.”        

Munden continued: “The new brand campaign dovetails the preview of our Next Generation food waste disposers which are coming in the summer. These products have been designed for the modern kitchen, able to easily tackle food waste thanks to advancements in technology. It’s an important year for the brand and an exciting time for us to be speaking with our retail partners. We are supporting our loyal and valued customers throughout the retail sector and we are excited to be previewing our latest technology, the first of many products to come from InSinkErator®.” 

InSinkErator® was founded 1938 following the invention of the first food waste disposer by John W. Hammes in 1927. Since, the business has been continuously honing its market-leading products to reach the latest milestone in its journey. 

For more information on the brand and its products, please call 01923 297880 or visit: www.insinkerator.co.uk