Established British lifestyle brand, Joules, is introducing a collection of 46 bold and beautiful wallpaper designs and two statement murals, all inspired by the British countryside. Drawing inspiration from the great outdoors, this launch captures the colours of nature. These designs aim to bring the much-loved aspects of British Country Lifestyle into the home through three main trends: Contemporary Country, Modern Heritage, and the coastal Galley range.

Josie Will, Licensing Manager at Joules, comments: ‘We are delighted to announce the launch of our new wallpaper collection, created in partnership and with the expertise of Graham & Brown. We feel this collection beautifully encapsulates the Joules lifestyle, with designs inspired by nature that allow the customer to bring their favourite elements of the Great British outdoors into their homes in a way that is both eye-catching and timeless. It was incredibly important to us that the range be produced using renewable energy sources and carbon neutral methods, ensuring we’re doing what we can to protect the environment that inspires us. With 46 charming designs in the range, there really is something for everyone (and every home!). ‘

The Contemporary Country range uses bright colours that keep the space fresh with a sense of cool nostalgia. These designs bring statement colours with the striking antique gold colour palette of the Twlight Ditsy wallpaper providing a cheery glow with an array of floral blooms and foliage, and the striking colours seen in Flirty Pheasants Truly Pink add character and charm to any room. Within this trend is the Permaculture Garden Mural – a stunning botanical pattern, laced with colourful foxgloves and ripe strawberries, perfect for adding a trail of nature into the home.

Twlight Ditsy Antique Gold wallpaper (£48.00 per roll) – pictured top

Taking inspiration from the maximalism trend, the Modern Heritage collection showcases an eclectic range of playful styles. Leaning into the creativity we find in folklore and artisanal designs, here we see a re-defined interpretation of heritage with bright playful patterns such as Guinea Fowl in Blush Pink. Similarly mirroring this mischievous maximalist style is the Forest Chinoiserie French Navy, presenting enchanting trailing blooms, with hidden phesants, charming fruits and berries intertwined with florals.

Forest Chinoiserie French Navy wallpaper (£48.00 per roll)

Comforting costal designs can be found in the Galley range, offering a re-defined, rustic holiday cottage chic. These designs draw from blustery walks on the British seaside, using natural materials and fresh colours to transport you to the coastline. The vibrant Catch of the Day wallpaper, re-invents a classic design with delicate illustrations. There is also a sturdy and practical side to the Galley range, with block colours and neat geometric patterns in designs such as Beckett Star. In addition to Galley’s range of coastal wallpapers, there will be another statement Ocean Bloom mural, offering a stunning array of trailing florals, perfect for welcoming the outdoors in and adding pattern and colour to the room whilst diverting away from traditional wallpaper. 

Catch of the Day wallpaper (£48.00 per roll)

Joules are proud to have launched a Carbon Zero range of wallpapers and murals, each wallpaper design is digitally printed meaning all production is powered by renewable energy. Furthermore, the designs are created using water-based inks and sustainably sourced paper commodities. The wallpapers use a ‘paste the wall’ application method ensuring they are simple and easy to hang.

Within the launch there is also a selection of wallpaper patterns for little ones (£40 per roll). The children’s range comprises of six cheery designs including a range of Country Critters and Whatever the Weather designs. These statement wallpaper designs bring bold colours to the home, perfect for bringing a fun feel to a children’s playroom or bedroom.

Coming soon… Joules Paint launching September 2022

For more information visit the website.