MHK Holding UK LTD has announced the launch of its new UK sales concept “Kitchen Experts”. Funded by kitchen retailers and manufacturers, Kitchen Experts showcases a portfolio of products from a selection of manufacturers including AEG, Fisher & Paykel, Maurice Lay and Euroline.

www.kitchenexperts.co.uk has been designed to help consumers research their new kitchen as it showcases the manufacturer’s products and then locates the relevant retailer.

Paul Wheeler, Sales Director for MHK UK LTD said: “We see this as a great opportunity for kitchen specialists considering joining MHK, new start-up businesses, or existing members wishing to use this sales concept in their
showrooms.

“A key benefit is that both kitchen retailer and manufacturer contribute to a marketing fund that is used to promote
retailers and Kitchen Experts website. As there is only one retailer in each area, and one type of each supplier within Kitchen Experts, we can use the marketing fund for the combined benefit of all showrooms and suppliers that
participate. In addition to contributing to the marketing fund, participating suppliers commit to paying an
additional level of bonus to Kitchen Experts retailers, reimbursing their marketing spend and rewarding them
when they sell the products of that supplier.

“We are pleased to be working with AEG, Fisher & Paykel, Maurice Lay, Euroline and Manor Interiors alongside
MHK’s exclusive Xeno kitchen furniture brand, as brands that are participating in Kitchen Experts.”

David Morris, Sales manager for MHK UK adds “There are many talented designers and managers within the kitchen
business who have sadly lost their jobs through the pandemic – Kitchen Experts brings an opportunity for
those people to start a business and immediately benefit from the financial and marketing strength of MHK and the
Kitchen Experts brand, already proven across Europe”

A retailer joining MHK can choose to work with the Kitchen Experts system and benefit from added marketing and
bonuses or can work with our wide range of supply partners under our standard MHK system. In both cases
the retailer maintains its own brand identity and benefits from the centralised payment system, streamlining the
payment and invoicing process and giving every MHK retailer a credit guarantee and payment 30 days after
delivery for cashflow positive trading.

Part of the marketing fund is available directly to retailers to use in local marketing, Point of Sale material and a 360
degree Matterport showroom tour so customers can virtually walk around the showroom even when closed.
Participating retailers can also have 2 professionally written articles or blogs embedded within the Kitchen
Experts website each month and the ability to link these to the retailer’s website and social media feeds.