GROHE has launched a brand-new cashback initiative in which consumers who purchase one of five eligible GROHE Blue Pure kitchen taps from select retailers can receive £30 cashback. The cashback promotion is part of GROHE’s ongoing Made For Your Local Water campaign, which kicked off in August 2021.
Aimed at raising awareness around the sustainable alternatives to single-use plastic water bottles, the Made For Your Local Water campaign highlights GROHE’s unique Blue WaterSystems as viable alternatives to single-use plastic bottles.
Delivering filtered water direct from the kitchen tap, the GROHE Blue WaterSystems provide sustainable water solutions that are both safe and convenient for the home. Available within the latest cashback promotion is five of the GROHE Blue Pure tap models, including both mono and duo designs. The eligible models include GROHE’s beloved Eurosmart and Bau designs, alongside the stylish L-shaped Minta model which features a pull-out hose. All eligible models are available in GROHE’s timeless StarLight chrome finish, while the Minta model is also available in SuperSteel for a muted finish.
“The UK has access to some of the best quality drinking water in the world, but hard water regions can carry a lot of limescale that affects the taste. This, coupled with consumer concerns and media reporting around microplastics, has led to many turning to non-sustainable alternatives such as single-use plastic bottled water from the supermarket “, says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA, responsible for marketing for the GROHE brand in the UK.
“Our cashback offer is designed to provide a small incentive to those consumers already thinking about sustainable alternatives as well as some sales support to retailers communicating the benefits.”
The cashback promotion runs from 18th July until 15th October 2022, with all claims to be made by 17th
December 2022 and proof of purchase required. To receive Cashback, customers simply need to head to
groherewards.co.uk and complete the promotion claim form. Full Terms & Conditions can be found here.
