InSinkErator’s new printed Designer catalogue and point of sale (POS) material is now available. Designed with retailers and kitchen designers in mind, the new catalogue and POS material is brighter and bolder than ever before, featuring InSinkErator’s vibrant ‘It’s This Easy’ brand campaign. They demonstrate a commitment to the brand’s retailer strategy and ongoing investment to support showrooms this year, plus a continued emphasis on its food waste disposer awareness strategy. 

Across 44 pages, the new InSinkErator Designer catalogue showcases the recently launched Next Generation food waste disposers, a complete gallery of all tap finishes, tanks and chillers, and accessories. Alongside product details, it tells the brand’s near-100-year story and the process of how its products work in a simple and visual format.

Featuring specs, key USPs and detailed information to allow consumers to make an informed product choice alongside retailers, the 2025 catalogue is a guide to all things InSinkErator with a particular focus on Next Generation. Beautiful lifestyle imagery is displayed across the catalogue’s pages, bringing to life InSinkErator’s leading food waste disposers.

Packing new technology into a more compact, easier to install design, the company’s new food waste disposers have been redesigned to tackle more food waste than ever before and bring new levels of kitchen convenience to 2025 and beyond. 

To accompany the launch of the Next Generation, InSinkErator has produced a number of new point of sale items for 2025, including an in-sink display and sticker, brochure holder, consumer flyer and window and door stickers. These items come alongside a brand-new food waste disposer display, which is the brand’s way of effectively bringing the hidden home product above the counter in a vibrant manner.

Enabling retailers to display product messaging in a visual and creative way, the POS is designed to inspire curiosity in the showroom, grab consumers’ attention and encourage them to ask about the products. It has all the characteristics of the ‘It’s This Easy’ brand campaign with a call to action which encourages enquiries.

Anne Kaarlela, Marketing Communications and Customer Service Manager, Europe, commented: “Our new Designer catalogue and POS gives retailers a fresh new look to display in store, full of colour and creativity. The POS really brings the food waste disposer above the counter and gets people thinking about the technology, as well as how the product could make a difference in their kitchen.

“Eye-catching design creates a talking point between consumer and retailer as to how InSinkErator food waste disposers work, and how simple they are to use, encouraging those interested to learn more and make a purchase in 2025.”

The new food waste disposer displays are available with a choice of two backboard displays and are free to order. To order the new InSinkErator Designer catalogues and POS material retailers should contact their account manager, and for those looking to learn more about the brand visit: https://www.insinkerator.com/en-gb