Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, announces the appointment of Hugo Silva as Marketing Director for the UK and Ireland.

Hugo has joined the UK team from Whirlpool Portugal where he held the position of Country Manager for 11 years. Hugo started his career at Whirlpool in 1998 where he was responsible for building and maintaining relationships with kitchen studios and the contract market. Hugo continued to excel in a number of roles throughout the company, including Senior Product Manager, National Key Account Manager and Marketing Manager, before taking on the challenge of Country Manager Portugal in 2008, where he played a vital role in the integration of the Indesit Company in 2015.

With a career spanning over 20 years with Whirlpool, Hugo gained tremendous experience and knowledge of the business across all areas of the company, including marketing, sales, customer services and logistics. In his new role as Marketing Director for the UK and Ireland, Hugo’s focus is to enhance and increase the company’s online presence, in addition to delving into consumer insights and ensuring each area of the business is integrated and aligned to the overall marketing objectives. 

Hugo says of his new appointment: “I am delighted to be joining the UK team and it is a great opportunity to share my experience and best practices with an already strong team, especially with the challenges ahead of us.

“Marketing impacts on every area of the business and it is vital that our communications, both internal and external, are precise, aligned and effective. I hope my experience, understanding and knowledge, gained through my extensive roles will continue to raise the profile of our brands in the competitive marketplace.

“At Whirlpool, we hope our significant heritage coupled with our tremendous innovation and our four-brand approach will ensure our continuing success.”

Andrzej Tuleja, General Manager, UK and Ireland, Whirlpool UK Appliances Limited, says: “We welcome Hugo to Whirlpool UK Appliances Limited and he will be a tremendous asset to the team. He brings a wealth of experience and expertise, which is invaluable in leading the business into the future.”