Online bathroom retailer Victoria Plum has launched its first kitchen products range as part of the business’s ongoing ambitious growth strategy.

The Doncaster-headquartered company has initially introduced seven kitchen cabinet ranges and a variety of kitchen products. These include worktops, tiles, flooring, lighting, Rangemaster sinks and Bristan and Schön taps.

According to Victoria Plum, the announcement follows record financial performance. For the year ended 28 February 2021, the company achieved a 46 per cent increase in sales to £103m whilst EBITDA grew 115 per cent to £4.5m.

Speaking about the launch of the business’s kitchen range, Victoria Plum’s chief executive, Paul McClenaghan, said: “We have an ambitious growth strategy, high performing teams throughout our business and a clear objective of accelerating our rate of expansion.

“This led us to investigate the kitchens marketplace in detail. What we discovered was a distinct opportunity to leverage our supply chain, internal skill set and ecommerce capabilities to successfully enter this segment of the home improvement market.

“Our kitchen products are selling well, and we intend to expand our offer by increasing both our range and our marketing activity.

“We are creating a sustainable, complementary kitchens offer which will build further equity in the Victoria Plum brand and deliver even greater commercial momentum for the business.”

Victoria Plum was founded 20 years ago and employs 398 people. The company was acquired by Leeds-based private equity fund Endless in October 2019.

For further information visit www.victoriaplum.com