Pronorm has launched a range of premium products for the upper end of the market.

Says Jason Grinton, UK & Ireland Business Manager: “This year our focus was on enhancing our portfolio with selected colours and finishes that will appeal to design-aware customers looking for something more individual and sophisticated. While white and off-whites remain popular choices in handleless kitchens, the trend in the upper end is for stronger, richer looking designs that embrace a range of materials and colours and our portfolio will give retailers that creative scope.”

The company launched elegant matt metallics in titan metal and gold, rich black woodgrains, ceramic doors, ultramatt laminate worksurfaces. The worksurfaces feature a crisp ABS edged 16mm profile and an effortless One Touch push-to-open drawer system.

Pictured is the brand new Ceramic Pearl door, one of four colours that spans the fashionable grey-black colour spectrum. Other colours are Ceramic Grey, Ceramic Black Oxide and Ceramic Anthracite. The door is 19mm thick faced with 3mm ceramic in a textured stone finish. The doors are Price Group 8 and are available only with the Proline and X-Line kitchen ranges. These premium kitchens deliver a nature-inspired streamlined look with striking illuminated glass, natural wood and  black pendant lights.

Continues Grinton: “Ceramic doors enable our retailers to make a high-ticket sale with design-conscious, affluent consumers. The ceramic is highly tactile and combines easily with other vogue materials such as timber, stone and glass providing a design that is both elegant and natural.”

 Contact Pronorm on 07801 862691, w: www.pronorm.de