RAK Ceramics, a leading global ceramics brand, announced today a USD 14 million investment in its sanitaryware production line in the UAE, upgrading the facility with the latest cutting-edge technology kilns and elevating sustainably the company’s sanitaryware operating model.

RAK Ceramics aims to begin the installation of the new machinery in 2023 and plans to go online in the first half of 2024. The investment will allow the sanitaryware line to incorporate the latest technology into the heat exchanger system of kilns, with capabilities for future conversion to hydrogen fuel and waste heat recycling via advanced features. Once operational, the Company will be able to optimize efficiency during production, enabling the realisation of savings in energy consumption and carbon emissions. Additionally, the process allows for an enhanced yield during production, reducing waste and increasing capacity utilisation.

Commenting on the investment, Abdallah Massaad, Group CEO, RAK Ceramics said: “As a responsible manufacturer and as the fourth largest ceramics player in the world, we have an important role to play on the global stage to make the industry more sustainable. This investment and the launch of this project in our sanitaryware business truly anchors our commitment to sustainability and our drive to long-term value for our stakeholders.”

“For this year, we aim to stimulate sustainability further through our functions and businesses, as we established a clear commitment to prioritise and support sustainable investments, and we are currently working alongside experts in the field to help us in our sustainability journey.”

Over the years, RAK Ceramics’ emphasis on sustainable production has expanded as the demand for distinctive and sustainable ceramic items develops and as the company continues to reap the benefits of sustainable long-term investments on the environmental front.

The Company has outlined in its 2023 Priorities that it is working on defining and implementing a sustainability strategy for the short-to-medium term, incorporating further ESG practices and initiatives and adopting them across all its operations.