Sarah Heil will be responsible for IFA Global Communications from July 1, 2021. She takes over the duties of Nicole von der Ropp, who will leave Messe Berlin on June 30, 2021.

Sarah Heil has been working in the Corporate Communications department of Messe Berlin since 2019 and, after successfully completing her traineeship, was responsible for the PR and communications of CMS Berlin and belektro. In addition, she was awarded the DPRG JuniorAward in the Young Professionals category last year, together with her colleague Tim Benedict Wegner. Nicole von der Ropp has been in charge of IFA as PR Manager since 2008. During this time, she was responsible for the entire PR and communications of the leading global trade show IFA, as well as for the IFA events in China and the USA. From July 2021, von der Ropp will be devoting herself to new professional challenges.

About IFA Berlin IFA, the world’s most significant trade show for consumer and home electronics with a record number of new products being unveiled is the main market place for key retailers, buyers, and experts from the industry and the media. IFA 2022 takes place in Berlin from 2-6 September. www.ifa-berlin.com