Silestone® by Cosentino is launching a new advertising campaign that will debut in 21 countries simultaneously, Changing The World From The Kitchen celebrates how the brand has evolved through industry-leading sustainability innovations.

According to Cosentino it has completely transformed Silestone® with the development of its exclusive HybriQ+® technology, which it says answers today’s demands while keeping future generations in mind.  

With the example of HybriQ+®, Silestone® by Cosentino calls for a more sustainable, environmentally friendly and humanistic world for everyone. The campaign puts forward the vision that big (and small) sustainable choices can originate from the kitchen. A disruptive innovation, a “spark” like HybriQ+® can generate a movement for change that is common and shared worldwide. By being aware and committed, everyone can make small changes that, together, generate a big impact.

Damián Granados, VP Global Marketing of Cosentino Group says, “With HybriQ+® we are once again leading our sector and leading by example. We do something better and different, with the aspiration that it can become the norm. This commitment to sustainability allows us to send a message of transformation to our clients, collaborators, specifiers and, of course, to end users. A change to build the world we want, to provide solutions to the future issues, and that has its epicentre in the kitchen space.”

Changing The World From The Kitchen arrives in a digital campaign that includes three versions spot (59”, 40” and 30”), distributed and localised in 21 countries, resulting in a total of 385 pieces including all formats. The campaign concentrates mainly on social media, with a focus on Instagram, although in some countries it will also be broadcast on TV. The spot has been created and developed jointly by the Cosentino marketing team, Wünderman-Thompson agency and Fight Films producer and director, Ida Cuéllar.