Italian appliance brand Smeg will open its first exclusive pop-up shop at Bluewater Shopping Centre next week.

The brand’s only retail space outside its permanent Regent Street flagship, Smeg, will open the Bluewater pop-up between Monday, October 7th, and Sunday, November 3rd, 2024.  

Located in the Lower Guildhall, the exclusive store will offer appliance demonstrations, exclusive discounts, and an opportunity to browse and purchase Smeg’s iconic collection of small appliances, fridges, cookers, and ovens. Lucky individuals may even walk away with complimentary goodies. 

The first 20 customers to purchase will go home with an exclusive goodie bag, complete with a Smeg apron, tea towel and oven gloves – ideal additions to any Smeg fan’s kitchen! – along with samples from Filipo Berrio and Bird & Blend Tea. Visitors will also have the chance to win one of Smeg’s much-loved stand mixers, perfect for whipping up festive bakes in the lead-up to Christmas.  

Of course, it wouldn’t be a pop-up from everyone’s favourite Italian cooking brand without some tasters. Showcasing the exceptional capabilities of Smeg’s range of appliances, the team will provide coffee, demonstrations and advice on everything from its iconic fridges to its wide range of coffee machines, providing something for every kitchen and cook.