Symphomy Partners with Haier

Symphony partners with Haier 

From homeowners and housebuilders to renovators and retailers, anyone who is looking to specify a Symphony kitchen can now include Haier appliances within their design.

Haier, the parent company of Candy and Hoover, has been the number one worldwide in-home appliance manufacturer for the fifteenth consecutive year*, with a reputation for high-quality, reliable products. Thanks to Haier’s wide range of premium and innovative appliances that answer customers’ needs for advanced technology, ease of use, stylish design and energy efficiency, the brand’s products pair perfectly with Symphony’s design-led and sustainable kitchens.

Mark Armstrong, channel director for contracts at Haier said of the partnership “The worldwide number one in home appliances teaming up with the UK’s largest fitted furniture brand will assist retailers in creating dream kitchen spaces for their customers. The Symphony x Haier collaboration ensures that anyone selecting a Symphony kitchen can seamlessly integrate the best of the Haier appliances range, enhancing not only the design but also the functionality of every culinary space. We are both committed to delivering innovation, style, sustainability and performance, empowering everyone to create a fabulous kitchen with confidence and ease.”

Symphony is proud to partner with the brand; whose sustainable ethos is in line with its own. Haier is focusing on energy efficiency and extending the life of appliances with new versions of software available via its app that tell customers when the cheapest time to run an appliance efficiently is. New initiatives enable them to offer consumers the lowest cost per wash cycle at just five pence, along with a long-term strategy for connected appliances.

“Symphony is thrilled to work with the innovative appliance brand Haier,” says Simon Collyns, marketing and retail sales director of Symphony. “We’ll now be able to further up-scale our appliance offering to retailers with advanced technology that offers a number of benefits including better energy efficiency, connectivity and sustainability.”

For further information about Symphony, please visit www.symphony-group.co.uk

For further information about Haier, please visit www.haier.co.uk

*Source: Euromonitor International Ltd

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