British CAD design company, Virtual Worlds, launched the latest addition to its line of immersive reality experiences at KBB.

Visitors to the show were among the first to sample Virtual Worlds AiR, a new technology that uses the power of augmented reality to place items from Virtual Worlds’ extensive catalogue straight into customers’ homes. It was the first time the technology has been made available for the public to try, ahead of an official launch in the spring.

Nathan Maclean, managing director at Virtual Worlds, said: “We’re incredibly excited to have such a big presence at the show with two stands where we will be showcasing our new Virtual Worlds AiR product. Augmented reality is familiar to many consumers, and this platform will offer a new platform for retailers to reach out and engage with buyers through the realms of immersive reality.

“Of course, shows such as this provide us with an invaluable opportunity to stage our cutting-edge technology, as well as demonstrating our strength in innovation and the high quality of our products. As the only true virtual reality product for the KBB sector, 4D Theatre will of course be at the centre of our stand once again and we look forward to welcoming delegates and sharing the latest developments with them during the show.”

For more information about Virtual Worlds, please visit www.virtualworlds.co.uk 

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