Wilsonart, the UK manufacturer of laminate worktops and home to surface brands Bushboard, Wetwall and Mermaid Panels, has expanded its Marketing team in the UK ahead of ambitious plans for growth and development in 2021.

The County Durham based company has appointed a Marketing Communications Manager, and Digital Marketing Specialist, to head up the bathroom arm of the business. The new team will oversee a trio of brands – Mermaid Panels, Wetwall and Bushboard’s Nuance range – that serve the bathroom surfaces industry, with the team driving a primary focus towards the Mermaid Panels brand for 2021.

“We have an exciting year ahead of us here at Wilsonart UK and are planning considerable measures to continue to elevate our brands, particularly in the bathroom sector”, says Neil Horton, Sales Director at Wilsonart UK.

“As part of this, we’re making a significant investment into our marketing drive with an expanding team to ensure we continue to offer specific tools and support to meet the varying needs of our different stakeholders including retailers, installers and the wider community”.

Wilsonart UK is pleased to welcome:

Helen Dennett, UK Marketing Communications Manager; Mermaid Panels, Wetwall and Bushboard Nuance

Helen (pictured top) brings a strong understanding of the industry and a wealth of key channel experience gained from her previous roles at Travis Perkins and Plumbase. As well as bringing integral strategy and campaign management skills to her role, Helen has an established rapport with suppliers in the merchanting sector and an in-depth understanding of the wants and needs of installers. Helen will be responsible for elevating the marketing communications around Wilsonart’s three bathroom brands, whilst continuing to focus on building key relationships with retail and merchant partners.

Sasha Betty, Digital Marketing Specialist

Sasha is delighted to join Wilsonart UK and return to her B2B marketing roots after several invaluable years working in the consumer field. Armed with an abundance of knowledge about end-consumer behaviour and customer journey optimisation, Sasha will focus on driving reach and awareness, positioning Wilsonart’s brands as the centre of the conversation in the digital space. New to the KBB industry, Sasha hopes to bring a fresh pair of eyes to the role, with plans to create authentic and innovative campaigns that will educate, excite, and inspire.